Brussels Urban Sessions is proud to team up with Oakley for its 2026 edition, taking place from 11 to 13 September at Parc du Cinquantenaire.
A global reference in sport, innovation and lifestyle, Oakley is a natural fit for an event where performance and urban culture come together. Throughout the weekend, the brand will be present across the event site and will offer visitors the opportunity to discover its universe through a dedicated on-site activation.
Where Performance Meets Urban Culture
Brussels Urban Sessions is more than a sporting event. It is a celebration of movement, creativity and personal expression—values that are deeply connected to Oakley’s identity.
From BMX Freestyle and skateboarding to 3x3 basketball, and parkour, every discipline has its own codes, community and style. Through this collaboration, Oakley will become part of the festival experience and connect with the athletes and audiences shaping today’s urban culture.
Outfitting the Team Behind the Event
Oakley will also equip the volunteers and Brussels Urban Sessions teams working behind the scenes throughout the festival.
Their energy and commitment are essential to bringing the event to life and welcoming thousands of visitors to the heart of Brussels. With Oakley, they will be ready to represent the event in style while helping deliver an unforgettable experience.
Join us from 11 to 13 September 2026 at Parc du Cinquantenaire and discover the Oakley activation at the heart of Brussels Urban Sessions.