Brussels Urban Sessions is delighted to welcome hey! Telecom as a partner of its 2026 edition, taking place from 11 to 13 September at Parc du Cinquantenaire.
Through this collaboration, hey! Telecom will be present at the heart of the event, with strong on-site visibility and a dedicated activation designed for the public. It will be a great opportunity for visitors to discover the brand’s universe in the dynamic and urban atmosphere of the festival.
A Partnership Powered by Connectivity
At an event where performances, encounters and shared experiences take centre stage, connectivity plays an essential role. Through this partnership, hey! Telecom is joining forces with Brussels Urban Sessions around shared values such as innovation, accessibility and proximity to a new generation of urban sports enthusiasts.
This collaboration will also allow hey! Telecom to become an integral part of the spectator experience, right at the heart of the competitions, activities and energy of the festival.
See You at Parc du Cinquantenaire
From BMX Freestyle and 3x3 basketball to skateboarding, and parkour, Brussels Urban Sessions will once again bring together world-class athletes and thousands of visitors in the heart of Brussels.
Join us from 11 to 13 September 2026 to discover the hey! Telecom activation and enjoy three days of sport, urban culture and connection.