The countdown to Brussels Urban Sessions 2026 is moving beyond social media and into the streets of the capital.
Thanks to a new collaboration with JCDecaux, Brussels Urban Sessions will benefit from an extensive out-of-home advertising campaign across Brussels, bringing the event directly into the daily lives of residents, commuters and visitors.
Through JCDecaux’s network of strategically located advertising spaces, the Brussels Urban Sessions campaign will be visible throughout the city, increasing awareness of the festival ahead of its return to Cinquantenaire Park from September 11 to 13, 2026.
This collaboration represents an important step in the growth of the event. By appearing across Brussels, Brussels Urban Sessions strengthens its connection with the city and invites an even wider audience to discover the energy of urban sports and culture.
For three days, Cinquantenaire Park will become the meeting point for athletes, fans and curious visitors, with a programme featuring world-class BMX Freestyle, skateboarding, parkour, 3x3 basketball, street art, music and many other experiences.
The campaign developed with JCDecaux will help build excitement throughout the capital and reinforce Brussels Urban Sessions’ ambition to make urban sports accessible to everyone.
So keep your eyes open while moving around the city... you may spot Brussels Urban Sessions on the streets of Brussels very soon.
See you at Cinquantenaire Park from September 11 to 13.